In the modern world, more and more companies focus on crisis management. The latest series of food scares are the worst in Europe since Britain's "mad cow" beef scandal three years ago. The product slowly gained acceptance after the makers gave out a large number of free samples.
After this incident or crisis, the Coca-Cola Company issued several strategies to deal with this problem. The company will publish a list of health and well-being partnerships and research activities it has funded in the past five years on its website and will update the list every six months.
More and more consumers trusted the CCC. Coca-Cola sales soared even without much advertising and as many as 61, servings 8 ounces each were sold during In the whole world, CCC won a good position; meanwhile, it obtained a good reputation.
The cooperation and efforts that the Coca Cola company made after the fact to rebuild their image and to show dedication the people of Belgium and the world were sincere, which is why the Belgian Health Ministry re-instituted Coca-Cola into the country again.
From this case, we could clearly see how to deal with and reply this crisis by the Coca-Cola Company. By comparison, as a result of a large company, CCC was difficult to control the relevant authorities so that did not find the crisis of mad cow disease and tainted animal feed in advance.
Besides that, it also gave an opportunity for CCC. Through these problems, consumers and government were all panic. Coca-Cola had to recall about 30 million cans and bottles, the largest ever product recall in its year history.
He also developed a way of lettering Coca-Cola in a distinctively flowing script.
Overaction is preferable to small measures or ignoring the critics. Then, CCC should offer more measures to win the better position back. Nothing less is acceptable to us and we will not rest until we ensure that this job is complete.
He also developed a way of lettering Coca-Cola in a distinctively flowing script. Own up to it. The enquiry revealed that students had drunk Coke shortly before they began complaining of their illness. Own up to it. In a matter-of-fact tone, Kent takes the accusations head on, acknowledging the accusations that it has deceived the public about its support for scientific research.
Pay attention to the emotional communication with the public. O'Sullivan confirmed that Coke was complying with a Belgian government order to withdraw the company's products -- including the flagship Coke brands, Diet Coke, Fanta, Sprite and Nestea -- from store shelves.
The Fiasco The Belgian crisis broke out on June 08, The entire episode left more than Belgians and French, mostly school children, ill after drinking Coke produced at Antwerp and Dunkirk. First, he says it will act with even more transparency.Bottom Line: Coca-Cola’s response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in PR crisis management.
The op-ed by Coca-Cola CEO Muhtar Kent epitomizes a corporate response that contains the essential elements of effective corporate PR crisis management.
Crisis management in Belgium: the case of Coca-Cola Victoria Johnson and Spero C. Peppas Introduction First it was mad cow disease, then it was tainted animal feed.
As a result, The Coca‐Cola Company, under instructions from the Belgian Health Ministry, withdrew its trade‐marked products from the Belgian market. The effects of this crisis were felt not only within Europe, but also in countries as far away as Japan and India.
Coca-Cola's Belgian Crisis - The Public Relations Fiasco Abstract The case discusses the crisis faced by Coca-Cola in Europe, particularly Belgium, in which people mostly school children fell ill after consuming its products in mid Jul 23, · Clark，Feng.
COMM Assignment 4_The Coca-Cola Company Case.
Crisis management in Belgium: the case of Coca-Cola This case talked about the crisis management about the biggest beverage company in the world—The Coca-Cola Company. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering after drinking Coca-Cola's beverages, leading to their hospitalisation.Download